Standard Life Group Announce Partnership with Andy
The Standard Life Group is delighted to announce the beginning of an exclusive three-year partnership with Andy Murray.
The partnership, which will see Andy wear a Standard Life logo on his playing arm for all tournaments, will begin on the 23rd of June, the first day of the 2014 Wimbledon Championships. The double grand slam champion, and Olympic Gold medallist, competes in events in all of Standard Life’s key markets.
Standard Life Chief Executive, David Nish, commented from the Company’s headquarters in Edinburgh:
“Andy is a world-class athlete who has succeeded at the very top of his profession through a combination of strong performance and a commitment to excellence. These qualities, along with his dedication and ambition, are very important to Standard Life and its people. He is an inspirational individual and we are excited to be beginning this relationship with him.”
Andy has a social media fan base of over 7 million, a combined worldwide TV audience of over 1.5 billion, and participates in 16-18 tournaments across the globe each year, which will significantly increase the Standard Life Group’s brand exposure.
Andy commented on the new deal: “I’m very excited to be working with Standard Life. I’ve taken my time to find the right partner, as it was important to me to find a company that shares the same values, and also understand the demands of my sport. Standard Life started in Scotland, and are now operating successfully around the globe, and there are many parallels with my own career and story as a player. I’m looking forward to the next three years, and hopefully beyond.”
Matt Gentry, Managing Director of Andy’s management company 77 added: “We’ve worked closely with Lagardere Unlimited, our commercial consultants, to find the right partnership for Andy, which not only fits with what Andy stands for, but that also works with Andy’s global schedule that sees him travelling and competing for most of the year. Standard Life is an exciting partnership and we’ve got plenty of ideas for building on it over the coming months and years.”
Graeme McEwan, Standard Life’s Group Director of Communications and Brand said:
“Standard Life Group has for some time been searching for a partner to help increase the global exposure of our brand. In Andy, we are delighted to have found someone who can give us that global reach and also shares our values. Andy’s playing schedule takes him to all of our key markets which will help build a significantly greater understanding and awareness of our Group of companies around the globe.”