British sports icon Andy Murray and Castore, the premium British sportswear brand, today announce the arrival of their debut ‘Andy Murray Castore’ co-branded tennis performance and lifestyle apparel line.
This is Andy Murray’s first exploration into the creation of sportswear clothing with a brand, and his involvement includes input into functionality of the range and logo design, which will continue to be an ongoing collaborative process with Castore. A new logo has been created for the brand, combining the iconic Castore wings with ‘AMC’ initialing to represent the official commencement of the Andy Murray and Castore partnership. The AMC wings logo will be used throughout all AMC garments and brand touch-points.
Fusing traditional tennis aesthetics and performance innovation, the line is inspired by garments of the late 70s and early 80s, when tennis clothing was worn as a style item off court as well as on. Each product name acknowledges a city where Andy won a tournament or place with particular meaning to him and tennis – Andy’s personal connection and story is told through the label of each garment.
Match essentials include the Rio performance tee; produced from a silver infused micro mesh, which makes for an odour-free session and lightweight construction. Maximizing performance on court, by improving the freedom of movement and possessing a subtle, practical, quick drying capability. Additionally, the London Stadium Jacket has been developed to enhance all-round comfort and control on and off court. The ethos behind AMC is to combine iconic design with performance driven detail.
All pieces are made from regenerated nylon and a recycled yarn. The material offers maximum protection from UV rays, resistance to abrasions and sand whilst also remaining an ideal fabric for eco- friendly techno-garments. This mindful approach to the production process was an important factor personally to both Castore and Andy Murray.
AMC will be exclusively worn by Andy Murray for all on court activities, with the aim of other leading players being kitted out in the future. The line includes a range of tennis tee’s, polos, shorts, jackets and accessories, that combine Castore’s advance technical features to suit the most demanding modern-day players.