The campaign, which launches today, asks this generation to decide #WhoseSideAreYouOn – the side of critically endangered species or the criminals who kill them for money?
David Beckham presents a team of global ambassadors, including Andy Murray, Lewis Hamilton, Rahul Dravid, Francois Pienaar and Yao Ming who will help raise awareness.
At the event, held at Google Town Hall in London, The Duke of Cambridge said the illegal wildlife trade thrives because it is hidden – which makes it easier for criminals to operate. United for Wildlife wanted to find a way to show the world what was happening and to ask those who are alarmed by what they see to join our side.
The #WhoseSideAreYouOn campaign calls for people to show their support by signing up via Facebook, Twitter or Google+, subscribing to United for Wildlife You Tube channel or visiting the United For Wildlife website to find out more. They can highlight the conservation issue by watching or participating in United for Wild
life sports events.
Sport will be the vehicle through which young people engage with the campaign, and through these ambassadors a number of global sporting events will feature the logo. Lewis Hamilton showed his support for United for Wildlife at yesterday’s Canadian Grand Prix, Andy Murray has a surprise in store for us at Wimbledon, and there will be many more to follow.
The Duke of Cambridge said: “Around the world, the illegal wildlife trade is responsible for the slaughter of tens of thousands of animals a year, pushing some of our most beloved species to the brink of extinction. Our children should not live in a world without elephants, tigers, lions and rhinos. Enough is enough. It is time to choose between critically endangered species and the criminals who kill them for money. Whose side are you on?”