The goal of adidas tennis is: ‘All players know that adidas understands tennis and everything we do is to make them better’. Crucial to realising this goal is talking and listening to athletes. Andy Murray is instrumental in further developing the industry leading Barricade franchise through his regular interaction with adidas designers and product technicians aligned to his on court usage and exposure.

Andy personifies our ‘Impossible is Nothing’ anthem with his incredible passion and dedication for the game and we are excited about developing the next generation of Barricade products with him to help every player achieve their impossible.