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Andy Murray announced as initial investor in TMRW Sports

TMRW Sports, which is focused on building progressive approaches to sports, media, and entertainment, has announced its initial investor group, an influential roster of icons across sports which includes Sir Andy Murray and entertainment matched with business titans in technology, sports, media, and finance. The institutional investment was co-led by Connect Ventures and 25madison Ventures. The investment group’s sports experience includes team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf with a combined social reach of nearly 500 million followers across Twitter and Instagram. The announcement was made by Mike McCarley, founder and CEO, TMRW Sports (pronounced “tomorrow sports”), who unveiled the formation of the company in August with co-founders Tiger Woods and Rory McIlroy, as well as early investor Dick Ebersol.

“Over the past year we’ve assembled a team of investors who will help deliver on the TMRW Sports’ mission to positively impact how sports are experienced in the future. And we’ve been intentional about diversity of expertise, thought and backgrounds as we mobilized this strategic group co-led by Connect Ventures and 25madison Ventures,” said McCarley. “From the very beginning our plan has been to partner with the best-in-class in every way imaginable and Tiger, Rory, and I value the support of this unrivaled team of investors, advisors, and ambassadors who believe in our vision to harness technology to create progressive approaches to sports. Their combined broad reach and cultural relevance will expand potential opportunities and fanbases for TMRW projects. Plus, many share a passion for golf that only adds more fuel to TGL, our first project in partnership with the PGA TOUR.”

“TMRW Sports is redefining how the next generation of fans will play and consume sports by leveraging technology in unique and innovative ways,” said Michael Blank of Connect Ventures. “Connect Ventures is thrilled to work alongside this world-class group of investors to support Tiger, Rory and Mike’s vision to further accelerate the evolution of sports and make it more accessible for all.”

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